Post by habone1677 on Feb 14, 2024 23:17:09 GMT -5
It calls for a new and moving brand image to further accurately connect with young people and highlight the stereotypes of men's trousers. According to the "2021 Douyin E-commerce Ecological Development Report", Generation Z, who pays attention to youth and quality, has become an important driving force for Douyin's e-commerce business development, brand and merchant operations.
The demographic profile of Douyin e-commerce users points out that Douyin e-commerce users born in the 1980s and 1990s account for the absolute majority, while consumers born after 1995 have the highest growth rate. They Mobile Phone Number exactly the people that established clothing brands like Jiumuwang want to embrace. As an "interest e-commerce", Douyin e-commerce is based on people's yearning for a better life, satisfies users' potential shopping interests and discovers "potential" consumers. In addition, Douyin e-commerce opens up new technology and marketing paths for merchants: through excellent visual content creation in the "front office" and big data and other digital technologies in the "middle office.
On the talent side, service side, and tools With the continuous improvement of side infrastructure, Douyin e-commerce can meet the demand for "integration of product and effect" in brand marketing. In the marketing case of Jiumu Wang Paris Fashion Week, Douyin e-commerce not only provided massive traffic for the live broadcast of Jiumu Wang’s show, but also became a medium for Jiumu Wang to communicate with users. model on the Douyin e-commerce platform for the show, the two parties continued to heat up through the "Talent Challenge" event, Paris Fashion Week star videos, etc.
The demographic profile of Douyin e-commerce users points out that Douyin e-commerce users born in the 1980s and 1990s account for the absolute majority, while consumers born after 1995 have the highest growth rate. They Mobile Phone Number exactly the people that established clothing brands like Jiumuwang want to embrace. As an "interest e-commerce", Douyin e-commerce is based on people's yearning for a better life, satisfies users' potential shopping interests and discovers "potential" consumers. In addition, Douyin e-commerce opens up new technology and marketing paths for merchants: through excellent visual content creation in the "front office" and big data and other digital technologies in the "middle office.
On the talent side, service side, and tools With the continuous improvement of side infrastructure, Douyin e-commerce can meet the demand for "integration of product and effect" in brand marketing. In the marketing case of Jiumu Wang Paris Fashion Week, Douyin e-commerce not only provided massive traffic for the live broadcast of Jiumu Wang’s show, but also became a medium for Jiumu Wang to communicate with users. model on the Douyin e-commerce platform for the show, the two parties continued to heat up through the "Talent Challenge" event, Paris Fashion Week star videos, etc.