Post by nojime4575 on Feb 15, 2024 0:40:53 GMT -5
On the source of emotions dear to us, emotions that can be relived thanks to the event to which emotional marketing recalls; Sharing : what touches us closely has a greater possibility of sharing (e.g. if I am a new mother, the image of a baby in swaddling clothes will attract my emotions) ; The influence on purchasing decisions : advertisements with an emotional contribution "convince" people to purchase to a significantly more effective extent than more rational advertisements without this aspect; Building Loyalty :
With an emotional connection to the brand or product, loyalty and advocacy are the reward from the consumer. Therefore, after having briefly observed what makes emotional marketing Morocco Phone Number List so important and effective, there is another aspect and segment of the same sector to consider, closely connected to the emotional one: experiential marketing. Founder Bernd H. Schmitt , a professor at Columbia University, describes emotional marketing as “a memorable experience that the customer must have that exceeds his expectations.” In the book “ Experiential marketing:
How to get customers to sense, feel, think, act and relate to your company and brands ”, Schmitt explains how emotional marketing is, by its nature, very close to experiential marketing. Given that a brand, a product must involve the consumer, make him feel comfortable and be part of his purchasing habits, how can this happen? Simply thanks to involvement and even more so to identification, factors that can find fertile ground both in factual experience and in the emotional sphere.
With an emotional connection to the brand or product, loyalty and advocacy are the reward from the consumer. Therefore, after having briefly observed what makes emotional marketing Morocco Phone Number List so important and effective, there is another aspect and segment of the same sector to consider, closely connected to the emotional one: experiential marketing. Founder Bernd H. Schmitt , a professor at Columbia University, describes emotional marketing as “a memorable experience that the customer must have that exceeds his expectations.” In the book “ Experiential marketing:
How to get customers to sense, feel, think, act and relate to your company and brands ”, Schmitt explains how emotional marketing is, by its nature, very close to experiential marketing. Given that a brand, a product must involve the consumer, make him feel comfortable and be part of his purchasing habits, how can this happen? Simply thanks to involvement and even more so to identification, factors that can find fertile ground both in factual experience and in the emotional sphere.