|
Post by habone1677 on Feb 15, 2024 2:05:46 GMT -5
Since 2008 and the first advertisers, the online advertising market has continued to grow, with a turnover that will reach 4.9 billion euros in 2018. The protagonists of e-advertising are obviously search (Google) and social networks (Facebook and Instagram first and foremost). With a further growth of 12% in 2019, it would seem that investing in internet advertising is today one of the first levers to achieve your business objectives. Who sells and who buys advertising on the Internet? To understand who buys what from whom, let's explain in Uganda Phone Number List detail the two main entities of a transaction: the buyer and the seller. Who buys? The buyer is called the advertiser. It can be a brand, an organization, a company or even an association. The advertiser wants to publish an ad with the aim of promoting their product, service or simply their brand. It is the advertiser who defines his own objectives to know which digital advertising he wishes to spread. Who sells? The person who sells the advertising space is the publisher. The publisher has a website and wants to capitalize on the traffic or reputation it enjoys by selling advertising space to an advertiser. Example of an advertisement on the publisher's website Comment will announce auprès from an éditeur? Pour pouvoir annoncer sur le site de un éditeur, vous passerez par une régie publicitaire. The publicity director is responsible for establishing a relationship between the announcer and the editor. She proposes dedicated spaces to digital publicity announcements on different sites. and transmissions to the editors.
|
|