Post by account_disabled on Feb 18, 2024 0:28:22 GMT -5
Micro-Moments Google created the term “micro-moment” a few years ago. The concept addresses changing consumer behavior, in particular, incorporating their reliance on mobile devices. According to Google, micro-moments are moments of intention-driven decision-making and preference formation throughout the entire consumer journey . A micro-moment occurs when a person automatically turns to a device, most often a smartphone, to act on a need to learn something, do something, discover something, watch something, or buy something.
These moments are important for marketers, as they are rich in intent. They are key points in the buyer's journey when examining decisions and shaping preferences. In these times, consumer expectations are higher Mobile Phone Number than ever. “ , our expectations are high and our patience is low. This makes the quality, relevance and usefulness of marketing more important than ever .
" Source: www.wordtracker.com/academy/marketing/mobile/what-are-micro-moments-and-how-can-you-use-them-in-your-marketing To capitalize on micro-moments in 2021, marketers need to ensure their business can be found when consumers search for information right now. As Google says, marketers need to “ be there, be helpful, be fast .” In the mobile age, consumers have become accustomed to instant gratification. If they are thinking about something or discussing something, in many cases they will want to know more, see more, or buy more; and they want it with just a few clicks of a button.