Post by account_disabled on Feb 28, 2024 1:19:33 GMT -5
And here we are again talking about Growth Hacking. But first let's do a quick review... Previously on…the k marketing: Growth Hacking is first and foremost a question of mindset Skills are fundamental, both vertical and horizontal (see T - profile ) To aim for growth you need to know the business and to do that you need data Companies can have different objectives: the funnel helps us understand where the problems are There are fundamental metrics that help us keep an eye on the situation If you want to delve deeper into these topics, read Growth Hacking – Part 1 . I'm sure you will find some useful ideas to understand this fantastic topic. Now that, as the English say, we are on the same page , we can continue. Ready, steady, GOOOO! One Metric that Matters Business metrics can be infinite with respect to the objectives set. Navigating this sea of indicators can be complex. What should guide us is understanding the main problem and focusing on its resolution.
When we choose the metric that will become our north star we must keep in mind the Paraguay Phone Number following characteristics: It must allow comparison between scenarios (time, competitors, types of users, ...) It must be understandable to be a subject for discussion Represents a ratio or rate for greater interpretability It must impact behavior to prevent it from being ignored This metric will allow us to keep the situation under control but , above all, to identify improvements compared to the " experiments " that are carried out. The experiments “Growth hacking is a process of rapidly experimenting with your product and marketing channels to find the most efficient way to grow your business” Unless we have unlimited resources available (budget, time, personnel), but in reality this is never the case, the advice is to focus on the main problem, carry out experiments and monitor the selected metrics to evaluate their goodness compared to the achievement of the objective .
Tha considered as such, the experiment must have the following characteristics: Measurable, it must be possible to evaluate goodness through metrics Repeatable, it must be possible to replicate the starting and execution conditions Scalable, increasing results does not correspond to a substantial increase in costs But what are the phases of the experiment? Conception of the type of experiment to be carried out Prioritize all thought experiments against the goal Setting the rules , i.e. when and how an experiment is identified as concluded Execution Analysis of the results obtained A clarification is in order: given that we are talking about business problems, the experiments involve a working group that includes various representatives of company functions. This implies a strong coordination activity as well as adherence to a common "culture" . Try Hard, Fail Fast Growth hacking is based on experiments but, specifically, it is better to focus on the quantity and speed of execution. The basic concept is not to fall in love with experiments. If something doesn't work, it is better to abandon it immediately rather than invest time, budget and resources in activities that will not lead to a significant improvement in the problem.
When we choose the metric that will become our north star we must keep in mind the Paraguay Phone Number following characteristics: It must allow comparison between scenarios (time, competitors, types of users, ...) It must be understandable to be a subject for discussion Represents a ratio or rate for greater interpretability It must impact behavior to prevent it from being ignored This metric will allow us to keep the situation under control but , above all, to identify improvements compared to the " experiments " that are carried out. The experiments “Growth hacking is a process of rapidly experimenting with your product and marketing channels to find the most efficient way to grow your business” Unless we have unlimited resources available (budget, time, personnel), but in reality this is never the case, the advice is to focus on the main problem, carry out experiments and monitor the selected metrics to evaluate their goodness compared to the achievement of the objective .
Tha considered as such, the experiment must have the following characteristics: Measurable, it must be possible to evaluate goodness through metrics Repeatable, it must be possible to replicate the starting and execution conditions Scalable, increasing results does not correspond to a substantial increase in costs But what are the phases of the experiment? Conception of the type of experiment to be carried out Prioritize all thought experiments against the goal Setting the rules , i.e. when and how an experiment is identified as concluded Execution Analysis of the results obtained A clarification is in order: given that we are talking about business problems, the experiments involve a working group that includes various representatives of company functions. This implies a strong coordination activity as well as adherence to a common "culture" . Try Hard, Fail Fast Growth hacking is based on experiments but, specifically, it is better to focus on the quantity and speed of execution. The basic concept is not to fall in love with experiments. If something doesn't work, it is better to abandon it immediately rather than invest time, budget and resources in activities that will not lead to a significant improvement in the problem.